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When Connection Became Performance

Somewhere along the way, connection stopped being something that happens and became something you perform. When speed replaces readiness and volume replaces discernment, people don’t fail - they burn out. This isn’t a personal problem. It’s an environmental one.

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Amu

5 min read
When Connection Became Performance

I've been watching something shift in how people talk about dating.

It isn't the usual complaints. Not the "apps are terrible" or "nobody wants anything real anymore" stuff.

It's something quieter.

People describe feeling disoriented. Like they're moving through the motions but can't remember why they started. Like they're working hard but can't tell if they're getting anywhere.

They aren't failing. They're exhausted.

And I think it's because somewhere along the way, connection stopped being something that happens and became something you perform.

The Noise Replaced the Signal

There's a study that found when people have access to endless profiles, something shifts. They become more critical. More pessimistic. They start rejecting more by the end than they did at the beginning.

The system designed to increase connection actually trains people to reject more.

And the volume itself—just the act of swiping through higher numbers of profiles—seems to wear on self-esteem. Not because anyone's doing anything wrong. Because the sheer amount creates its own problem.

When you're surrounded by endless options, the brain stops evaluating what you actually want. It starts comparing. Measuring. Looking for what's missing instead of what's there.

You're not choosing anymore. You're filtering.

And filtering doesn't feel like connection. It feels like work.

Speed Replaced Readiness

In speed-dating research, when people face large numbers of potential partners in a short time. They default to the easiest information. Age. Height. Physical appearance.

Not because they're shallow. Because they're overwhelmed.

When there's too much coming at you too fast, you cut corners. You use faster, less demanding processes even when they aren't suited to what you're actually trying to do.

Dating apps create exactly this condition.

You're asked to evaluate someone in seconds. Make a judgment call with almost no information. Keep moving.

There isn't time to notice how someone's energy feels. No space to let curiosity build. No room for the slow recognition that happens when you're actually paying attention.

You adapt to the pace because you have to. But adaptation isn't the same as choice.

And when you've been moving fast for long enough, slowing down starts to feel like doing something wrong.

Performance Replaced Presence

I've noticed how people describe their profiles now.

They talk about "optimizing." About which photos perform better. About crafting bios that get responses.

They aren't introducing themselves. They're presenting a case.

And once you're in presentation mode, every interaction becomes an audition. Every message gets evaluated for whether it's working. Every silence feels like failure.

I've seen the pattern. Compared to people not using dating apps, the ones who are report lower self-worth. Less satisfaction with their appearance. More shame about their bodies.

The platform positions people for evaluation. And being evaluated—constantly, by strangers, based on fragments—produces predictable outcomes.

People start managing how they come across instead of noticing how they feel.

Connection becomes something they're trying to win instead of something they're trying to recognize.

Effort Got Confused With Intention

There's a strange paradox in the data.

Online platforms provide more opportunities to find a romantic partner than ever before. More options. More access. More possibilities.

But people are more likely to be single.

The rise of online dating coincided with an increase in singles.

More access didn't produce more connection. It produced more activity.

And activity isn't the same as alignment.

Someone can be participating without being emotionally available. Swiping without being ready. Talking to someone without actually being present.

The system rewards engagement. Time spent. Messages sent. Profiles viewed.

But none of those things measure whether someone's in a state where connection can actually happen.

What This Produces

78% of dating app users report experiencing burnout. Feeling emotionally, mentally, or physically exhausted.

79% of Millennials and Gen Z are affected.

40% cite the inability to find a connection that feels real.

This isn't about people failing. It's about an environment producing predictable outcomes.

When someone's constantly evaluating and being evaluated, self-trust erodes.

When they're moving too fast to notice what they actually feel, discernment gets replaced by comparison.

When they're performing instead of being present, connection becomes something they're chasing instead of something they're experiencing.

And when the system's designed to keep people engaged rather than help them connect, exhaustion isn't a bug.

It's the logical result.

The Question Underneath

I don't think the problem is that people don't know how to connect.

I think the problem is that the environment makes it hard to tell whether you're connecting or just participating.

And when you can't tell the difference, you keep moving. You keep trying. You keep engaging.

Because stopping feels like giving up.

But maybe the thing that looks like giving up is actually the thing that creates space for something real.

Maybe slowing down isn't falling behind. Maybe it's refusing to let speed replace readiness.

Maybe stepping back isn't quitting. Maybe it's choosing to protect the part of you that knows what connection actually feels like.

Real connection doesn't happen at the pace the system demands.

It happens when there's enough space to notice what you're feeling. Enough time to recognize whether something resonates. Enough stillness to tell the difference between noise and signal.

And if the environment doesn't allow for that, the problem isn't you.

It's the environment.